For betterment of the company a regular feedback from customers are important. There are few steps if the company follow that it will maintain the flow of feedback from customers; After service: Providing good and effective after service to the customer will keep them satisfied and motivate them to provide feedback from time to time. Regular updates: Customers should be regularly updated about the status of their feedback and how the company is going to utilize the feedback vote. Data Maintenance: Feedback or data collected from the customers should be properly secured and maintained so that it can be accessed in the future. Nowadays many service providers are there which not only gather the feedback by also maintain them on behalf of the company. Positive Attitude: A negative feedback should be also accepted with a positive attitude as it helps in the betterment of the company.